We are local SEO experts offering a full range of Las Vegas SEO services. SEO is becoming more and more local as more companies are becoming familiar with it. The more difficult the competition, the more local knowledge you need to compete at a higher level of effectiveness.
In the good ol’ days, anybody could just name their website properly, add some tags, and then start writing articles with links – with the end result being a high ranking in Google & Bing’s SERPs (Search Engine Results Pages). This doesn’t work anymore. Google has changed, and your competitors have become more knowledgeable in SEO strategy. To get a leg up on the competition, you need an in-depth understanding of what local customers are looking for. This gives you the information needed to choose the best keywords that help get you customers with the highest return on investment.
This is the first step in your Las Vegas SEO strategy. You need to know what your customers are searching for. This involves local knowledge of what the trends are in Las Vegas. We come up with a very long brainstormed list of potential keywords that we know tourists and locals are interested in. But this is only step one. Once we have the list, we then perform a keyword analysis, using a variety of tools, to determine the exact search phrases that people are searching for.
Another great way to find out what customers are searching for is to analyze your competitor’s websites. A trained Las Vegas web designer, knowledgeable in SEO services practice, will analyze your competitor’s website source code. We can also analyze their SEO strategy to identify how they are succeeding, and how competitive they are at certain keywords. This gives us valuable trade secrets to help us decide on the best keywords to target.
Now that we know what search phrases your customers are googling, and the keywords your competitors are targeting, we can now choose the best keywords to go after. We will provide a detailed report of a list of keywords, along with an ROI assessment, which will help you decide on the best keywords to target, based on your budget. This is an important step, because it may not make sense to go after ultra-competitive keywords when there are other less competitive search phrases.
Once you have your keywords in-hand, it is now necessary to design your website around these keywords. We can help you with this. You will be assigned an SEO-trained Las Vegas web developer that will design your website structure to be optimized for the keywords you are targeting.
So you have your keywords, you have an SEO-friendly website designed around them, this leaves us with the last step. SEO strategy is an ongoing battle for supremacy on the web. Your competitors will not rest on their laurels while you overtake them. Your SEO strategy plan must be more effective, and less costly than your competitors. This is how you beat them long-term. We can help you devise a plan that gets the best results for the lowest operating cost.
We don’t just handle SEO services. We can handle your entire web presence from beginning to end. We also do fully-managed Las Vegas web hosting, in addition to graphic design, print media, and web development. These services are in addition to our normal service. We also do traditional Las Vegas internet marketing, and social media management if you would like to go that route.