SEO is short for “search engine optimization”. Simply stated, SEO is the science of getting your website to rank highly in search engines (Google, Bing, etc.) for certain search terms. We are experienced Las Vegas SEO specialists, with over 20 years of combined experience (3 person team) in helping clients to rank highly for their chosen keywords.
SEO Las Vegas techniques are specific to the city. For example, you need to know who your competition is, and the keywords they are targeting. Once you’re aware of your competition, you can assess how much effort they are putting into SEO for those keywords. You can then decide which keywords you’d like to rank highly for in the Google SERPs (Search Engine Results Pages).
SEO is a long-term battle for supremacy, but when you can rank in the top 3 positions on Google for a keyword, then the rewards are worth the effort. Ranking highly means you get visitors to your website without having to pay anything for them. This gives you a leg up on your competition, because wherein they must advertise to get their customers, you do not.
Keywords are local. You have to know what local Las Vegas customers are searching for in order to know what to design your SEO strategy around. Along with locals, you have to know what the latest visitor trends are for services and products. This is why you need a local Las Vegas SEO company. We live in Vegas so we know the latest trends. An out-of-state (or out-of-country) SEO company will not be abreast of the latest industry trends.
The first step in designing your SEO campaign is to know what Las Vegas customers want in relation to your business. There are different variations for how a customer may search for your product. For example, if a person is on the strip and they want a late night burger joint, they may search Google for “best after hours burger vegas strip”. We can uncover what your customers want through local knowledge, and also through a keyword analysis report. This uncovers a myriad of different ways people search for your product.
Do you know what your local competing businesses are up to? It’s an important question to have an answer to. When you know what your competitors are doing in their SEO campaigns, you can glean some keywords and other information that can help inform your SEO strategy. One of our trained experts will be able to analyze your competitors website content and their online activities.
Once you know what your customers want, and what your competition is up to, you can then choose keywords that have the best ROI. Some keywords are not worth competing for (unless you have an unlimited budget); not when there are other less competitive keywords that you can go after.
As part of our Las Vegas SEO services, we can help advise you on which keywords to target, based on the research done in the previous phases mentioned above. We can also offer you alternative keywords that may not be what you had in mind to begin with. Some customers have decided to adjust their business focus based on the results of this process. However, you may not have to do this at at all. It really depends on how competitive your market is.
Designing your Las Vegas SEO strategy around a keyword group, and choosing your keywords is only the beginning. Now you have to know how to get your website to outrank your competitors. This is an ongoing battle that can effectively be undertaken when you know what you’re doing. This is where we come in. We are a full-service Las Vegas web development & marketing company, and we offer many other services besides just SEO.