Search Engine Marketing (referred to in shorthand as SEM) is a method of promoting websites to increase their visibility in SERP (Search Engine Result Pages). It includes aspects such as SEO (Search Engine Optimization), and online advertising. We are a full service Las Vegas web design company, that offers search engine marketing services, SEO, and a host of other web services.
Search Engine Optimization is the science of getting websites to rank highly on SERPs for keywords that you target. It is a long-term process, but when successful, is the most rewarding Search Engine Marketing strategy. When done correctly, you pay absolutely nothing for every click-through that arrives on your website.
Additionally, our research with Las Vegas SEO clients has shown that natural search engine result clicks have a much lower bounce rate. Bounce rate is when a user visits a website but immediately leaves. We believe that the reason for this is because users trust a natural SERP listing over a paid Ad they click on.
It takes a skilled Las Vegas SEO company familiar with the Las Vegas market to properly SEO-engineer your website. In addition, a proper SEO plan should also be put in place to help your rank for the targeted keywords you desire. You also need a properly-engineered SEO-friendly website that pleases the search engines, like Google. We have Las Vegas web designers on-staff that can build a properly designed SEO-engineered website for you.
Online advertising includes pay per click (PPC) and CPM (cost per 1000 impression) ads. We primarily use PPC (Google AdWords in particular) advertising in our search engine marketing. PPC ads only charge money when a website user clicks the ad and is directed to your website. This is the quickest way to get website visitors. In fact, it’s instantaneous.
However, you have to know what you are doing, or you can spend quite a bit of money, with very poor results. We see this all the time with new clients. They think AdWords doesn’t work, when in reality they just didn’t know how to use it properly. This isn’t a put-down, it just takes a lot of experience in optimizing ads and landing pages to ensure that you’re getting the most bang for your buck.
We can have an internet marketing Las Vegas expert work with you to make your PPC advertising campaign a success. If you’d rather have us handle it, we can take care of the whole process for you as well. We’ve had excellent success in lowering client’s CPC (cost per click). It might sound ironic, but by paying us to manage or advise, you might actually end up saving money. Regardless of savings though, we guarantee you will have better results in your PPC advertising.
Although social media marketing is not considered under the purview of SEM, it is still an effective method to getting customers. The younger web demographic responds more effectively to social media marketing, and it is where they spend the majority of their online time.
We can advise or fully manage your social media marketing campaign for you. We’ve had success in helping Las Vegas businesses develop an impressive social media page, while putting out interesting social media that helps expand their connectivity within the local community.
SEM is only half of the puzzle when it comes to a an effective marketing campaign for Las Vegas. It also takes an effective website that can convert the visitors that arrive on your website into customers. As part of our services, you will be assigned a trained Las Vegas Web Developer that can help you design a website that can convert your website visitors into customers. In industry terms, this is referred to as “conversion“. They can also carry out the necessary A/B testing that will help us modify your website to achieve better results over time.