Digital marketing involves taking steps to reach users on computers (laptops and desktops), mobile devices (smartphones and tablets), and other online mediums. As a full-service Las Vegas website design company, we also provide digital marketing services to help you reach clients online.
Online advertising is the traditional method used to digitally market to online customers. This involves advertising alongside SERPs (Search Engine Results Pages) on search engines, and also ad placement on related websites that can drive your type of customer. The main advertising platform we utilize is Google AdWords. There are other competing ad platforms out there, but AdWords is the most effective and has the widest reach.
When we commence working with you, we will have a Las Vegas internet marketing specialist contact you to discuss your business needs. Once we create an advertising plan catering to your business, we’ll be able to identify the best keywords to advertise for. This involves identifying the keywords with the least amount of competition, that will generate the highest click-through-rate (CTR). Before doing any advertising, we will run a keyword report to identify which search phrases are best suited to your needs.
Social media is of ever-expanding importance in the realm of digital marketing. Although online advertising is still effective, more and more people are spending their online time on social media websites. This includes Facebook, Google+, Instagram, and other popular websites. Facebook is the most effective medium currently to reach out to locals in Las Vegas.
We will assign a social media marketing specialist to your project, that can help you build your Facebook page. We also can manage posting for you to ensure that your posts are effective in getting users to “like” your business page, and click through to your website.
Although SEO (Search Engine Optimization) is not considered marketing, it is an effective way to drive customers to your website. We provide Las Vegas SEO services to help you rank highly on SERPs for all the major search engines, to include: Google, Bing, Yahoo and others.
A Vegas SEO specialist will be assigned to your account to help you build an SEO strategy. This involves engineering your website to be search engine-friendly, and also devising a plan to build content and get backlinks. An SEO-trained Las Vegas web designer will help with the engineering of your website.
All the online advertising in the world, will not help you get customers if your website doesn’t do your job in converting them. Whether your goal is to get leads, or to close on purchases, a properly designed website will help your digital marketing campaign to be successful.
In addition to digital marketing Las Vegas services, we also provide Las Vegas web hosting for your website on our own servers. We offer fully-managed hosting plans to include email, software updates, and daily backups. Since we manage everything web-related, this frees up more time for you to run your business. This is one advantage in using our full-service Las Vegas web development services.